Kingston Adds Neoteric As Its ND For USB Drives
CRN Network, August 1, 2011, 1045 hrs
After getting aggressive with its SSDNow products Kingston now plans to get aggressive with its USB drives and has added Neoteric as ND to distribute its USB flash drives. This would provide Kingston USB drives a deeper penetration in the market.
The Kingston-Neoteric association began with memory modules which later added SSDNow and Secure pen drives products in January 2011.
“The pen drive market is an exponentially growing and competitive market and to ensure better market share we are banking on Neoteric to leverage their reach.
Neoteric continued the commendable job they did on the DRAM business line to the SSDNow and Secure pen drive business and we are confident that the same success would follow for the USB pen drives too,” said Nidhi Sethi, Sales Director, Flash Memory, Kingston Technology, India.
“This tie-up with Kingston Technology on the USB pen drives would help us achieve better penetration for Kingston range of products. With the current competitive market scenario, the introduction of USB pen drives will serve as an entry point to extend our reach to newer partners and cities,” said Mehul Kagalwala, DGM, PC Components Group, Neoteric Infomatique.
